Silverstone is not only a famous racetrack. It’s a world class motoring experience centre too, which means that it can accommodate any creative idea you may have. As well as giving fleet decision-makers great up-close product engagement with fast passenger laps and customer driving around the International, National and Stowe circuits, there’s the space and flexibility for incredible brand experiences, from simulators to classic car driving, off-roading to displays of active technology on the network of roads around the centre.
Want to give your best customers a helicopter rides around the circuit, illustrating the iconic racing moments of Grand Prix history, or bring high-end sportscars driven by racing drivers to wow your clients? We can help make that a reality. For manufacturers, there are two exhibition opportunities offering visitors differing experiences. In the Paddock area, accommodating motor manufacturers’ hospitality units, there is a constant flow of decision-makers passing through on their way to drive cars, while in the Wing, the static displays give you the opportunity to showcase key vehicles and talk in greater depth before or after the excitement of driving. The quality of the experience is second to none: the biggest show in the fleet calendar, at Britain’s premier motoring venue, attracting the cream of the industry on one day.